---
title: "Webinar: Making Business Advisory Human"
description: Creative CFO use solutions and tools to bring human engagement and connection closer and has a vision to build a community through their advisory services.  It's about making advisory a human experience which builds the relationships that achieve success for their team and their customers
image: https://info.spotlightreporting.com/hubfs/Webinar_Creative%20CFO_Landing%20page%20banner.jpg
---

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## ![Webinar\_Creative CFO\_Landing page banner](https://info.spotlightreporting.com/hs-fs/hubfs/Webinar_Creative%20CFO_Landing%20page%20banner.jpg?width=700&name=Webinar_Creative%20CFO_Landing%20page%20banner.jpg)Webinar: Making Business Advisory Human

*View our latest our latest advisory growth hacking webinar with our guest speaker, Ian Meaker CFO of Creative CFO South African Spotlight Partner and hosted by Debbie Spooner, our Customer Success Specialist.*

Ian has broken the mould as to what an Advisory firm looks and feels like.  Everything that Ian & his team have created is around empowering the individual to grow and in-turn through helping one, they help a community.

Their primary focus is to make Business Advisory human and work with their clients to get a deeper personal connection on their goals and ambitions and understand how to deliver the information to each client, so that they will feel comfortable and trust the Client Manager from the get go, knowing that they are being treated as an individual who is looking to grow something, as opposed to a number and a line on a client inventory record.

##### In this webinar. we'll cover the following topics:

**Client focus**

- How to forge deep and long-lasting relationships with clients
- Why relationship growth with clients is critical and not as hard as you think
- How to help customers understand what impacts their bottom line and not just treat them like a number
- Being one step ahead of the client: delivering the service they need before they even realise it!

**Team focus**

- How to inspire and empower a young team
- Building resilience when it matters the most
- How to lead and let go of the small stuff that doesn't make a difference.
- How to make an enjoyable team effort and part of the growth story

### About the guest speaker

![CCIan](https://info.spotlightreporting.com/hs-fs/hubfs/CCIan.jpg?width=256&name=CCIan.jpg)

*Ian Meeker, CFA, Founder and Director of Creative CFO* 

Ian started Creative CFO in 2012 shortly after completing his CFA exams. Prior to that he spent 3 years in London at Merrill Lynch and received a B.Bus.Sci at the University of Cape Town with Honours in Finance and majors in Economics and Accounting. He enjoys working at the confluence of finance and technology, helping clients understand their businesses better through building financial systems and solutions. In his spare time he is a keen trail runner. 

### View Video